WESTGREY

Welcome to WESTGREY Consulting. We specialize in Senior Living Sales and Marketing Solutions, offering a strategic, holistic approach to overcoming sales and census challenges for all types of communities - Entrance Fee Life Plan/CCRC, Assisted Living, Skilled Nursing and Rehab, Memory Care.
Our solutions are custom designed to meet the unique needs of your community, ensuring a tailored strategy that drives results. Whether you're looking to optimize occupancy, enhance your marketing efforts, or strengthen your sales process, our team is here to guide you every step of the way. We understand the intricacies of senior living, and we’re committed to helping your community thrive.

ABOUT
WESTGREY was founded in August 2008 by Maura Zambarano after her successful career at Retirement Living Services, a senior living development firm based in Hartford, CT. Looking to begin contract work while raising her daughter Weston and son Greyson, she started her own senior living consulting firm WESTGREY. WESTGREY worked on various projects for many different clients ranging from marketing assessments through full oversight of a client's sales staff and marketing efforts. Through this endeavor, she was offered a permanent position with one of her vendors and put WESTGREY on hold in 2015. After serving in multiple capacities with various organizations ranging from working for an advertising agency, single and multi-site providers, technology organization and a construction firm, Maura decided to go back to owning her own consulting firm and reopened WESTGREY in the fall of 2021.
The WESTGREY Team has the knowledge and experience to meet and exceed your expectations by offering a variety of services customized to fit your specific needs.
Sales Services
Our job is to help your sales team succeed in theirs. We have been in their place and offer a simple, straight forward approach to achieving sales success. We take a collaborative approach to meet your team where they are and give them the tools they need for success, whether they are seasoned professionals in need of some inspiration or new to the industry and in need of in-depth training.
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Coaching and Training Options
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On-going Support
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Sales Audit – (Review of the 5 P’s – Process, Price, Position, People, Placement)
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Success Plans
Marketing Support
WESTGREY does not offer full on rebranding services, such as designing new logos and rebuilding your website, however we do partner with you help guide you through the process and make sure you are getting the best possible ROI from your marketing investment.
If you have already invested in a major rebrand, we offer continued support with a more economical approach to be sure you maintain consistent branding and a strategic approach to get the most of your in your marketing investment.
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Prepping for a rebrand
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Maintaining momentum following a rebrand
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Market and Data Analysis
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Annual Marketing Plan Development and Implementation – (including event support!)
Expansion Sales and Marketing
Growing your community presents unique marketing and sales challenges. It is important to continue (and perfect) sales processes and procedures for your existing campus, while also focusing on the development and promotion of new product and services.
Often, the existing sales team does not have experience in managing the nuances of construction, “blue sky” pre-sales, managing multiple events and presentations all while trying to maintain occupancy in their existing campus.
Your WESTGREY Partners are here to step in an offer support, coaching and guidance through the process and leave your entire team equipped with all the tools they need for long term success.
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Recommendation and vetting of 3rd Party Vendors
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Coaching for presentations and events
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Marketing Plans
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Sales Goals and Oversite
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Sales Team Reorganization (when additional positions are needed)
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Support for Investor calls and due diligence effort
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Direct Support with Advertising Agency Strategy Process
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Updating of Sales Tools (CRM, Virtual Tours, Automated Strategies etc.)
Healthcare Marketing and Sales Support
WESTGREY Partners have a depth of experience in promoting and supporting Healthcare services. We understand the unique challenges faced by care teams and operators and offer practical, cost-effective advice and guidance for sustainable census solutions.
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Sales and Networking Training
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Process
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Marketing and Promotion
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HC/AL/MC
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Admissions Data Reviews and SWOT Analysis
SERVICES

